Make inbound actually work
Choose the right tier for you
INBOUND COMMAND
Starter
Best for startups using HubSpot that need cleaner hand-raiser routing, faster follow-up, and basic accountability without overbuilding the system.
Best for teams using Salesforce that need tighter lead assignment, cleaner intake logic, and a more dependable first-response motion without a broader CRM overhaul.
What’s included...
- Audit of current inbound capture and handoff flow
- Required-property + lifecycle-stage cleanup
- Routing design for 1 primary inbound path (demo request, etc)
- 1 routing model only using native owner assignment logic (round-robin or territory or segment)
- SLA setup for 1 hand-raiser type
- Native workflow automation for assignment, task creation, and alerts
- 1 manager dashboard
- 1 admin handoff session
- 14-day post-launch support
What's not included...
- Full CRM redesign or process overhaul
- Custom development or custom integrations
- Complex multi-team or multi-territory routing
- Large-scale historical data cleanup
- Ongoing admin support beyond the post-launch window
What’s included...
- Audit of current lead capture and assignment flow
- Required-field + lead status cleanup
- Routing design for 1 primary inbound path (demo request, etc)
- 1 routing model only using native assignment rules, queue logic, or Flow (round-robin or territory or segment)
- SLA setup for 1 lead type
- Native automation for ownership assignment, task creation, and alerts
- 1 manager dashboard
- 1 admin handoff session
- 14-day post-launch support
What's not included...
- Full CRM redesign or process overhaul
- Custom development or custom integrations
- Complex multi-team or multi-territory routing
- Large-scale historical data cleanup
- Ongoing admin support beyond the post-launch window
Professional
Best for growing teams on HubSpot with multiple inbound paths, more nuanced ownership rules, and a real SDR/AE handoff that needs stronger processes.
Best for teams using Salesforce that need more sophisticated lead routing, clearer handoffs, and better assignment governance across various inbound sources.
Everything in Starter, plus...
- Up to 3 inbound paths configured end-to-end (demo request, etc)
- Layered routing logic using native HubSpot tools (named account → segment → round-robin, etc)
- Fallback queue design for records that don't meet primary routing rules
- SLA logic by source, intent, or form type (ie: demo requests routed faster than content downloads)
- Simple lead-priority framework (Hot / Warm / Nurture, etc)
- Contact-to-company matching and ownership design
- SDR-to-AE handoff design with clear ownership rules and expectations
- 2 dashboards (manager dashboard + ops QA dashboard)
- 1 enablement session
- 21 days of post-launch support
But not...
- More than 3 inbound paths
- Full CRM redesign or re-architecture
- Custom development or custom integrations
- Advanced territory or multi-business-unit assignment design
- Large-scale historical data cleanup
- Ongoing admin support beyond the launch window
Everything in Starter, plus...
- Up to 3 inbound paths configured end-to-end (demo requests, etc)
- Layered assignment logic (ie: named account → segment → round-robin)
- Fallback queue design for leads that don't meet primary assignment criteria
- SLA logic by source, intent, or lead type (ie: demo requests routed faster than nurture inquiries)
- Simple lead-priority framework (Hot / Warm / Nurture, etc)
- Lead-to-account matching and ownership design
- SDR-to-AE handoff design with clear ownership and expectations
- 2 dashboards (manager dashboard + ops QA dashboard)
- 1 enablement session
- 21 days of post-launch support
But not...
- More than 3 inbound paths
- Full CRM redesign or re-architecture
- Custom development or custom integrations
- Advanced territory or multi-business-unit assignment design
- Large-scale historical data cleanup
- Ongoing admin support beyond the launch window
Premium
Best for companies on Hubspot with complex inbound motions, multiple handoff points, and a need for stronger routing logic without a full rebuild.
Best for teams on Salesforce that need more advanced assignment logic, multiple rep handoff paths, and tighter operational governance across inbound sources.
Everything in Professional, plus...
- Up to 5 inbound paths configured end-to-end (demos, etc)
- Multi-team routing and handoff design (ie: SDR → AE, inbound BDR → regional rep, or segment-based ownership)
- Business-hours / after-hours routing rules
- Reassignment logic for unworked, rejected, or stalled records
- Exception handling matrix for edge-case scenarios and routing fallouts
- SLA escalation rules for missed follow-up windows
- Governance design for triage, overflow, and ownership control
- Lead / contact-to-company matching and ownership governance
- 3 dashboards (executive, manager & ops QA dashboard)
- Governance playbook for routing logic, ownership rules & SLA expectations
- 30 days of post-launch stabilization support
But not...
- More than 5 inbound paths
- Full CRM redesign or re-architecture
- Custom development or custom integrations
- Broad historical data cleanup project
- Ongoing admin support beyond the stabilization window
Everything in Professional, plus...
- Up to 5 inbound paths configured end-to-end (demos, etc)
- Multi-team assignment and handoff design (ie: SDR → AE, inbound BDR → regional rep, or team-based ownership paths)
- Business-hours / after-hours assignment rules
- Reassignment logic for unworked, rejected, or stalled leads
- Exception handling matrix for assignment fallouts and edge-case scenarios
- SLA escalation rules for missed follow-up windows
- Governance design for triage, overflow, and ownership control
- Lead-to-account matching and ownership governance
- 3 dashboards (executive, manager & ops QA dashboard)
- Governance playbook for assignment logic, ownership rules & SLA expectations
- 30 days of post-launch stabilization support
But not...
- More than 5 inbound paths
- Full CRM redesign or re-architecture
- Custom development or custom integrations
- Broad historical data cleanup project
- Ongoing admin support beyond the stabilization window
Inbound demand shouldn't disappear in the handoff.
Most companies do the hard part first. They invest in the website, campaigns, content, paid media, events, referrals, and partner motions that create inbound interest.
Then the lead enters the system, and things get weird.
Interest has a shelf life.
A form fill waits too long. A hot lead goes to the wrong owner. A rep misses the alert. A routing rule quietly breaks. Someone assumes someone else is following up. By the time the right person notices, the buyer has cooled off or moved on.
That isn't a marketing problem. It's an operating system problem.
Harvard Business Review’s well-known research on online sales leads found that companies contacting prospects within an hour were nearly 7x more likely to qualify the lead than those that waited just one hour longer. The same research found that companies waiting 24 hours or more were more than 60x less likely to qualify the lead.
Speed only works when ownership is clear.
Fast follow-up depends on clean routing, clear lead definitions, working alerts, reliable SLAs, and a process your team can actually follow. Without that, inbound motion becomes a mess of manual checks, rep judgment, and missed context.
Salesforce’s 2026 sales research found that reps spend 60% of their time on non-selling tasks, while sellers use an average of 8 tools to close deals. That kind of complexity makes lead management slower than it should be.
The Inbound Command system helps fix the handoff.
We design and implement the routing logic, SLA structure, lifecycle cleanup, alerts, task automation, and manager visibility needed to move inbound demand from “someone should follow up” to a clear, owned, trackable process.
The goal is simple: fewer good leads slipping through the cracks, faster response from the right owner, and a cleaner inbound engine your team can trust.
Revenue teams we’ve helped bring more order to the system
You might be wondering...
What is Inbound Command, exactly?
Inbound Command is a focused RevOps build designed to make your inbound lead flow faster, cleaner, and more reliable from form fill to rep follow-up. It typically covers the routing logic, ownership rules, SLA structure, lifecycle handling, and native automations needed to make sure inbound leads do not sit, stall, or get mishandled. For example, if demo requests are landing in the CRM but follow-up is inconsistent or delayed, this is the kind of problem the engagement is built to solve.
What kinds of problems does Inbound Command help fix?
It is built to address common inbound breakdowns like slow speed-to-lead, unclear ownership, duplicate or conflicting routing rules, messy lifecycle stages, and leads getting lost between SDRs and AEs. It also helps when teams technically have routing in place, but no one fully trusts it. For example, a company may have demo forms firing into HubSpot or Salesforce, but leads still end up unassigned, assigned late, or routed to the wrong person.
Does this include CRM cleanup or a full redesign of our GTM system?
No. Inbound Command is a tightly scoped product focused specifically on the inbound flow and the operational logic around it. That may include targeted cleanup tied to the workflow, like required fields or lifecycle-stage handling, but it is not a full CRM rebuild or a broad RevOps transformation project. For example, we may clean up the fields and automation needed to support routing, but we are not rearchitecting your entire sales system as part of this offer.
How customized is the solution?
It is tailored to your CRM and your inbound motion, but within a defined productized scope. That means the routing logic, SLA structure, and automation are designed around your real process, while still staying inside clear boundaries that keep the engagement efficient and repeatable. For example, one company may need a simple round-robin demo flow, while another may need routing by segment, geography, or owner type, but both still fit within a structured package.
How long does Inbound Command usually take to implement?
Most Inbound Command engagements can be implemented in about 4 to 8 weeks, depending on scope, CRM complexity, and how many inbound paths are included. A simpler build with one primary route and straightforward ownership logic will land faster, while a more layered setup with multiple forms, nuanced rules, and handoff logic will take longer. For example, a Starter-tier build may move quickly, while a broader professional or premium scope will usually require more time.